Metrics That Matter 2024: the Rise of Holistic KPIs | Agital
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ON DEMAND WEBINAR

Metrics That Matter 2024: the Rise of Holistic KPIs

No matter how well-intentioned, many marketing and performance metrics are too narrow to paint a real picture of the overall health of your business. No more!

Join Klaviyo and Agital as we challenge the old approach to measurement and reveal a definitive breed of credible and meaningful KPIs informed by innovations in data science, strategy, and attribution.

You will learn:

  1. Why retailers are moving away from ROAS reporting
  2. Ways to use Klaviyo to reach existing clients & prospects across channels
  3. The impact of incorporating email, SMS, and SEO into your goals
  4. Why lifetime value reports are key for setting acquisition targets
  5. How to double net new customers in 2 months (case study)

Watch Now

Speakers

  • Nik Rajpal

    VP of Strategy|Agital

    View Nik Rajpal’s bio

    Nik Rajpal

    VP of Strategy|Agital

    Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, sharing insights and innovations with tens of thousands of viewers through his comprehensive webinar series. After managing SEO for the world’s largest poker site, Nik joined Agital to launch its paid and organic departments in 2008, growing the team from under 10 employees to hundreds, helping land Agital on the INC 5000 during his first year at Agital – and over 10 times since. Today, Agital manages over $250MM in ad spend and executes marketing for clients across 15 different channels. It serves household brands like HP and emerging retailers like Solly Baby and DK Hardware – and has won numerous agency of the year awards from powerhouses like Microsoft Ads, Yotpo, and BigCommerce.

  • Joe McCarthy

    Joe McCarthy

    Director, Ecosystem Marketing|Klaviyo

    View Joe McCarthy’s bio

    Joe McCarthy

    Director, Ecosystem Marketing|Klaviyo

    As the Director of Ecosystem Marketing at Klaviyo, Joe has more than a decade of experience in digital marketing, most of which he spent helping e-commerce businesses grow. His passion is all things marketing strategy.

Benefit from expert ecommerce growth insights

Agital webinars are a mainstay of the ecommerce community and have delivered unparalleled growth and profitability for attendees and their companies.

Ecommerce leaders trust Agital, not just to build their business but build relationships with our people. Join us to advance your ecommerce potential and explore more about our ecommerce expertise.